Brand Reputation Management Solutions
Uphold your brand’s image and reputation with the right strategies from SEO Company!
What is Online Reputation Management?
Public perception has always been essential in a business’ success, but it has been especially vital in today’s connected world, where a single article, tweet, or video that goes viral can mean the difference between growth and disaster. This is where online reputation management (ORM) comes in.
The Virtuous and Vicious Cycles of Online Reputation
Don't let these happen to you
Negative reviews
Biased competitor comparisons
Fake News
Bad industry perceptions
Bad press or negative articles, including personal and corporate scandals
Online defamation attacks
Name ambiguity and identity confusion due to shared names
How ORM and SEO Work Hand in Hand
Change SERP rankings
When you do brand reputation management, you can improve your SERP rankings for your domain and other content as a byproduct. While you’re protecting your identity, you’ll also be building valuable online authority.
Bury negative publicity
ORM techniques like online PR can push damaging or harmful media down the SERPs. Since 84% of users do not check pages other than the first SERP, controlling the front page will mean diverting user attention away from potentially negative publicity.
Increase positive mentions
Good reputation calls for positive reviews and mentions. Start with having effective customer service to get positive feedback and work your way up to making a positive impact in the community. Don’t forget to spread the word about you through well-written press releases.
Build high authority links
ORM can help you position your brand as an authority in the space by getting links from sites with equally high authority. With this, the community will trust you enough to link to you, send business opportunities, or refer to your brand in the media.
Claim domains and online properties
Claiming your brand domains can help you increase visibility in the SERPs. Register your domain and social media profiles, including those with similar or wrong spellings, so you can also avoid trolls who may post harmful content from claiming your domain and posing as your brand.
Let the ORM experts at SEO Company will give your brand a voice online for better visibility. Get in touch with us today!
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