Alexa is a virtual voice assistant developed by Amazon. You can ask it to perform tasks such as setting a reminder, playing music, reporting weather and traffic conditions, or doing an online search, among others. Originally built for Amazon’s Echo speaker, high adoption and usage rates have spread Alexa’s AI technology to other Amazon products and third-party devices.
A mobile-friendly website implies that you have a responsive design, easily readable text, fast-loading images, and categorized information on your web pages that voice search assistants will be able to see easily.
These are the blocks of text that show the answer to a user’s search inquiry above organic results without them having to open a website. Voice assistants like Alexa mostly read the contents of the featured snippet out loud for the user, so it holds high value to optimize your content for this spot.
On mobile or desktop, 86% of people who go online and type in a query already expect to see location information about a business when they perform a search. There’s no surprise that they conduct the same behavior with their smart speakers or smartphones that support the use of voice assistants.
Alexa’s search engine uses Bing to deliver results to their users. So, if you haven’t been considering Bing in your AI SEO optimization, then now is the time to do so. More than a quarter of Bing searches are voice-based, and this number will continue to climb as the popularity of search engines rise.
Using long-tail and conversational keywords are helpful for the voice assistant to recognize that your page contains the answer to the query asked. You can harness the potential of this technique on your FAQ pages, so you can include the exact long-tail keyword that potential site visitors could ask.
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