Local SEO is focused on delivering results with geographic relevance to searchers based on their current location.

If they start looking for local shops, Google will give them results nearest to where they are. It’s an incredibly effective way to market your local business by promoting your products and service to local customers at the time they’re looking for them online.

Compared to standard organic search results, you’ll notice a huge difference with the information displayed such as opening times, review ratings, and even images. These extra bits of information help searchers make quicker and more accurate purchase decisions, leading to more quality leads and conversions.

How SEO Company can Enhance Your Local SEO

Google My Business

Building your Google Business profile and keeping it updated builds trust through consistency.

Links

The more inbound links you have coming from local websites, the better your local rankings in that particular area.

On-Page Content

Fill your site with comprehensive, locally relevant, and valuable content that users will read in full.

Citations

These may come from other businesses, review sites, and social media platforms.

Reviews

Consumers trust online reviews from consumers as much as personal recommendations. In the same regard, search engines consider online reviews as a ranking factor for local SEO.

On-Page Behavior

Metrics such as click-through rate, bounce rate, and time on page are key behavioral signals that have a huge effect on your search rankings.

Citations

These may come from other businesses, review sites, and social media platforms.

Social Media

Social proof is another important factor that search engines take into consideration when ranking your website. To put it simply, the more people who engage your business on social networks, the higher you’ll rank.

Benefits of Local SEO

It’s extremely important to be visible in local SEO, particularly if you run a business with a brick-and-mortar store or one that offers services in a certain location. If you’re still in the fence about it, here are a few reasons that will surely convince you:

88% of consumers who conduct local business searches on a mobile device either call or visit the store within 24 hours.

30% of mobile searches are related to a location.

76% of people who search for something nearby using their smartphone visit a related business within the day and 28% of those searches end up in a purchase.

It's time to deliver top-notch a user experience and climb the search ranks. Make it happen with SEO Company's local SEO services.

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